How to track website content on Pinterest?

n order to track what is being pinned from your site, and to engage with those pins further, try funneling that Pinterest content into a handy RSS feed.
For starters, see what is being pinned from your own site by using the following URL:
http://pinterest.com/source/Your…
As simple as it may seem, the trick is actually pure gold. By checking the URL often, you can give your site pins more boost.

  • Always Like and sometimes comment on pins from your site to give them better ranking and increase their reach.
  • Repin some of the most interesting and unique images. You can even repin user comments.
  • Follow your promoters (those who pin your pages), encouraging them return to your site.

SEE ALSO: How to Track Traffic From Pinterest in Google Analytics
While it’s a great tool for bloggers and marketers, the “source” page can be limited. The major drawback is that it has no RSS subscription option, which would make tracking much easier. So, let’s create one!
Feed Your Domain “Source” Page from Pinterest
The Feed43 tool can turn any page into an RSS feed. Register an account at Feed43 and provide your blog source URL from Pinterest to scrape.
Then, in the “Item (repeatable) Search Pattern” field, provide the following.
<a href=”http://pinterest.com/pin/{%}“>{*}
<p>{%}</p>{*}
<a href=”{%}” title=”{%}”>{*}
This will extract the following repeatable information from the page.

  • The pin page unique ID
  • The pinner’s comment on the image
  • The pinner’s username and Pinterest profile URL

Finally, in the “RSS item properties” field, define the following structure of your feed (replicate the screenshot below).
You’re done! Previewing your feed should give you the following.
Play with Your New RSS Feed
If you’re not sure what to do with your new RSS feed, try these cool ideas.
1. Import RSS Feed into Your WordPress Blog Sidebar widget: Invite your blog readers to like and repin your content on Pinterest. It has the potential to increase your reach and traffic dramatically.
2. Archive Pins from Your Domain: Your pinterest.com/source/YOUR DOMAIN HERE/ URL is fun to look through. You can repin and comment on your pins right from there. But the bad thing is that there’s no way tosearch through the pins that originate from your blog. It is also unclear how far back the archive will ultimately go — will Pinterest save your source archive forever?
Archiving your site pins with Google Reader allows you to do two things: Save your archive forever (from the moment you created it), and search through your pins (e.g. find all pins from any of your pages).
3. Create a folder for your Pinterest RSS feed and install Google Reader’s “Next bookmarklet” to your toolbar. This is especially helpful for actively pinned websites.
Now, whenever you have a moment, just start clicking that bookmarklet to see pins from your site load in the browser one by one (in the reverse order).
Similar to StumbleUpon’s “Stumble” button, click “Next” whenever you want to go to the next pin of your site. It’s a great way to spend an idle minute or two checking what is being pinned from your site, and sharing those pins further.

Can you think of any more cool uses of the Pinterest “source” page? Please share them in the comments.

courtesy of Ann Smarty

What is Search Engine Optimization (SEO)?

New to SEO? Need to polish up your knowledge? My blogs related to SEO are crux from “The Beginner’s Guide to SEO” that has been read over 1 million times and provides comprehensive information you need to get on the road to professional quality SEO. Lets come back to some basics!

What is Search Engine Optimization (SEO)?

SEO is the active practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines. Firms that practice SEO can vary; some have a highly specialized focus, while others take a more broad and general approach. Optimizing a web site for search engines can require looking at so many unique elements that many practitioners of SEO (SEOs) consider themselves to be in the broad field of website optimization (since so many of those elements intertwine).

This guide is designed to describe all areas of SEO – from discovery of the terms and phrases that will generate traffic, to making a site search engine friendly, to building the links and marketing the unique value of the site/organization’s offerings. Don’t worry, if you are confused about this stuff, you are not alone.

Search Engine Market Share

Why does my company/organization/website need SEO?

The majority of web traffic is driven by the major commercial search engines – GoogleBing andYahoo!. If your site cannot be found by search engines or your content cannot be put into their databases, you miss out on the incredible opportunities available to websites provided via search – people who want what you have visiting your site. Whether your site provides content, services, products, or information, search engines are a primary method of navigation for almost all Internet users. (See: Search Engine Market Share below)

Search queries, the words that users type into the search box which contain terms and phrases best suited to your site, carry extraordinary value. Experience has shown that search engine traffic can make (or break) an organization’s success. Targeted visitors to a website can provide publicity, revenue, and exposure like no other. Investing in SEO, whether through time or finances, can have an exceptional rate of return.

Search Engine Traffic

Why can’t the search engines figure out my site without SEO help?

Search engines are always working towards improving their technology to crawl the web more deeply and return increasingly relevant results to users. However, there is and will always be a limit to how search engines can operate. Whereas, the right moves can net you thousands of visitors and attention, the wrong moves can hide or bury your site deep in the search results where visibility is minimal. In addition to making content available to search engines, SEO can also help boost rankings so that content that has been found will be placed where searchers will more readily see it. The online environment is becoming increasingly competitive, and those companies who perform SEO will have a decided advantage in visitors and customers.

How much of this article do I need to read?

If you are serious about improving search traffic and are unfamiliar with SEO, I recommend reading articles i posted in my blog. There’s a printable PDF version for those who’d prefer, and dozens of linked-to resources on other sites and pages that are worthy of your attention. Although this guide is long, I am attempted to remain faithful to Mr. William Strunk’s famous quote:

A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the same reason that a drawing should have no unnecessary lines and a machine no unnecessary parts.

Every section and topic in this report is critical to understanding the best known and most effective practices of search engine optimization.

Courtesy  of seomoz.org

Chap#2: How You Interact With Search Engines!

One of the most important elements to building an online marketing strategy around SEO and search rankings is feeling empathy for your audience. Once you grasp how the average searcher, and more specifically, your target market, uses search, you can more effectively reach and keep those users.

Search engine usage has evolved over the years but the primary principles of conducting a search remain largely unchanged. Listed here are the steps that comprise most search processes:

Experience the need for an answer, solution or piece of information.

Formulate that need in a string of words and phrases, also known as “the query.”

Execute the query at a search engine.

Browse through the results for a match.

Click on a result.

Scan for a solution, or a link to that solution.

If unsatisfied, return to the search results and browse for another link or…

Perform a new search with refinements to the query.

Robot Evolution

When this process results in the satisfactory completion of a task, a positive experience is created, both with the search engine and the site providing the information or result. Since the inception of web search, the activity has grown to heights of great popularity, such that in December of 2005, the Pew Internet & American Life Project (PDF Study in Conjunction with ComScore) found that 90% of online men and 91% of online women used search engines. Of these, 42% of the men and 39% of the women reported using search engines every day and more than 85% of both groups say they “found the information they were looking for.”

A Broad Picture with Fascinating Data

When looking at the broad picture of search engine usage, fascinating data is available from a multitude of sources. I’ve extracted those that are recent, relevant, and valuable, not only for understanding how users search, but in presenting a compelling argument about the power of search (which I suspect many readers of this guide may need to do for their managers):

A Broad Picture

An April 2010 study by comScore found:

  • Google Sites led the U.S. core search market in April with 64.4 percent of the searches conducted, followed by Yahoo! Sites (up 0.8 percentage points to 17.7 percent), and Microsoft Sites (up 0.1 percentage points to 11.8 percent).
  • Americans conducted 15.5 billion searches in April, up slightly from March. Google Sites accounted for 10 billion searches, followed by Yahoo! Sites (2.8 billion), Microsoft Sites (1.8 billion), Ask Network (574 million) and AOL LLC (371 million).
  • In the April analysis of the top properties where search activity is observed, Google Sites led the search market with 14.0 billion search queries, followed by Yahoo! Sites with 2.8 billion queries and Microsoft Sites with 1.9 billion. Amazon Sites experienced sizeable growth during the month with an 8-percent increase to 245 million searches, rounding off the top 10 ranking.

View Online

An August 2008 PEW Internet Study revealed:

  • The percentage of Internet users who use search engines on a typical day has been steadily rising from about one-third of all users in 2002, to a new high of just under one-half (49 percent).
  • With this increase, the number of those using a search engine on a typical day is pulling ever closer to the 60 percent of Internet users who use e-mail, arguably the Internet’s all-time killer app, on a typical day.

A EightFoldLogic (formally Enquisite) report from 2009 on click-through traffic in the US showed:

  • Google sends 78.43% of traffic.
  • Yahoo! sends 9.73% of traffic.
  • Bing sends 7.86% of traffic.

A July 2009 Forrester report remarked:

  • Interactive marketing will near $55 billion in 2014.
  • This spend will represent 21% of all marketing budgets.

A Yahoo! study from 2007 showed:

  • Online advertising drives in-store sales at a 6:1 ratio to online sales.
  • Consumers in the study spent $16 offline (in stores) to every $1 spent online.

Webvisible & Nielsen produced a 2007 report on local search that noted:

  • 74% of respondents used search engines to find local business information vs. 65% who turned to print yellow pages, 50% who used Internet yellow pages, and 44% who used traditional newspapers.
  • 86% surveyed said they have used the Internet to find a local business, a rise from the 70% figure reported last year (2006.)
  • 80% reported researching a product or service online, then making that purchase offline from a local business.

A study on data leaked from AOL’s search query logs reveals:

  • The first ranking position in the search results receives 42.25% of all click-through traffic
  • The second position receives 11.94%, the third 8.47%, the fourth 6.05%, and all others are under 5%
  • The first ten results received 89.71% of all click-through traffic, the next 10 results (normally listed on the second page of results) received 4.37%, the third page – 2.42%, and the fifth – 1.07%. All other pages of results received less than 1% of total search traffic clicks.

That's Some Spicey Data You Got There

All of this impressive research data leads us to some important conclusions about web search and marketing through search engines. In particular, we’re able to make the following assumptions with relative surety:

  • Search is very, very popular. It reaches nearly every online American, and billions of people around the world.
  • Being listed in the first few results is critical to visibility.
  • Being listed at the top of the results not only provides the greatest amount of traffic, but instills trust in consumers as to the worthiness and relative importance of the company/website.
  • An incredible amount of offline economic activity is driven by searches on the web

As marketers, the Internet as a whole and search, specifically, are undoubtedly one of the best and most important ways to reach consumers and build a business, no matter the size, reach, or focus.

 

 

 

 

 

 

 

 

4 Key Steps to Creating Leads and Opportunities with LinkedIn

Social media sites provide a platform to network with peers and people of similar interests globally and LinkedIn does this for professionals and executives with leverage and efficiency that provides networking opportunities on steroids.

So what are four key ways to take advantage of the LinkedIn for business.

1. Commit once a week to use LinkedIn to connect with several current or former business associates this will put you top of mind for opportunities that may emerge out of these strengthened connections.

2. Over the next month make the effort to join ten groups on LinkedIn. This will raise your visibility and personal brand.

3. Once you have joined these groups start a discussion in each of these ten groups you have joined. As you are an expert in your field people will notice your thought leadership and will want to engage your services for their companies.

4. Go to LinkedIn’s Answers section and answer 5 questions a week. This is a long term strategy but will pay off over time.

The goals of these 4 steps are to create new connections, strengthen existing relationships and position you as a thought leader and an expert that will provide you with leads and business opportunities.