Social media sites provide a platform to network with peers and people of similar interests globally and LinkedIn does this for professionals and executives with leverage and efficiency that provides networking opportunities on steroids.
So what are four key ways to take advantage of the LinkedIn for business.
1. Commit once a week to use LinkedIn to connect with several current or former business associates this will put you top of mind for opportunities that may emerge out of these strengthened connections.
2. Over the next month make the effort to join ten groups on LinkedIn. This will raise your visibility and personal brand.
3. Once you have joined these groups start a discussion in each of these ten groups you have joined. As you are an expert in your field people will notice your thought leadership and will want to engage your services for their companies.
4. Go to LinkedIn’s Answers section and answer 5 questions a week. This is a long term strategy but will pay off over time.
The goals of these 4 steps are to create new connections, strengthen existing relationships and position you as a thought leader and an expert that will provide you with leads and business opportunities.