4 Key Steps to Creating Leads and Opportunities with LinkedIn

Social media sites provide a platform to network with peers and people of similar interests globally and LinkedIn does this for professionals and executives with leverage and efficiency that provides networking opportunities on steroids.

So what are four key ways to take advantage of the LinkedIn for business.

1. Commit once a week to use LinkedIn to connect with several current or former business associates this will put you top of mind for opportunities that may emerge out of these strengthened connections.

2. Over the next month make the effort to join ten groups on LinkedIn. This will raise your visibility and personal brand.

3. Once you have joined these groups start a discussion in each of these ten groups you have joined. As you are an expert in your field people will notice your thought leadership and will want to engage your services for their companies.

4. Go to LinkedIn’s Answers section and answer 5 questions a week. This is a long term strategy but will pay off over time.

The goals of these 4 steps are to create new connections, strengthen existing relationships and position you as a thought leader and an expert that will provide you with leads and business opportunities.

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How Consumers Interact With Brands on Facebook [STUDY]

People interact with their favorite brands on Facebook far more than on any other social network, according to a recent study of online consumer behavior.

The study, conducted by Constant Contact and research firm Chadwick Martin Bailey, analyzed the behavior of 1,491 consumers ages 18 and older throughout the United States and revealed a number of details about how people interact with brands on the world’s largest social network.

When it comes to “Liking” brands on Facebook, the reasons are varied, but for the most part, respondents said they “Like” a brand on Facebook because they are a customer (58%) or because they want to receive discounts and promotions (57%).

SEE ALSO: 13 Best Practices for Restaurants on Facebook Being a fan, for the most part, is a rather passive activity. A whopping 77% of consumers said they interact with brands on Facebook primarily through reading posts and updates from the brands.

A measly 17% of respondents said they interact with brands by sharing experiences and news stories with others about the brand, and only 13% of respondents said they post updates about brands that they Like.

The study also pointed to a number of encouraging stats for businesses, including:

  • 56% of consumers said they are more likely to recommend a brand to a friend after becoming a fan on Facebook
  • 51% of consumers said they are more likely to buy a product since becoming a fan on Facebook
  • 78% of consumers who “Like” brands on Facebook said they “Like” fewer than ten brands

Contrary to another study published in February that stated that 81% of consumers have either “unliked” or removed a company’s posts from their Facebook News Feed, this study reports that 76% of consumers said they have never “unliked” a brand on Facebook.

For brands looking to make the biggest impact on Facebook, it is essential to share compelling content, minimize marketing messages and refrain from overwhelming readers with too frequent updates.

View the complete study here:

How Consumers Interact With Brands on Facebook [STUDY].

An article posted by Mashable

21 Things for those who Starting their own Business

Starting A Business

Presentation Transcript:

21 Things We’reLearning At Fab.com 10-12-11

  • 130 Days Ago Fab.com Didn’t Even Exist.
  • Now, We’ve Got 750,000 Members, 3M Visits/ Month, $100K sales days.
  • It’s Humbling.
  • It’s Exciting.
  • It’s Challenging. We never imagined we’d grow so fast.
  • Here are 21 Things We’re Learning As We Go:
  1. Do 1 Thing. Find 1 thing you can do really well and focus entirely on that one thing.
  2. Say No! Don’t do any thing else except for yourone thing. Say no to meetings, ideas, proposal, b.s., outside of your core 1 thing.
  3. It’s Always All About The Product. Our virtual products (website & apps) and physical products (design objects) must delight every day.
  4. Keep it Interesting. No one comes back to check out the same thing every day. Keep it fresh, exciting, and unpredictable.
  5. Make People Smile. We’re not in the design sales business, we’re in the design inspiration business. Inspire people and the sales will come.
  6. Service Matters More Than Sales. Sales go up and down. Service lasts forever.
  7. Do Whatever It Takes To Make Customers Happy. Get it right and they’ll tell their friends. Get it wrong and they’ll tell the entire world.
  8. Make Mistakes Take risks. Move fast. Learn faster.
  9. Recover Quickly.
  10. Apologize. Own your screw-ups.
  11. Strive to Have Your Customers LOVE Every Interaction With Your Company. Push your team to live this dream.
  12. Celebrate Your Challenges. Force the team to focus on why you suck, even while you’re growing.
  13. Don’t Focus Too Much OnThe Vision. Winning is all about execution.
  14. Be Transparent. The more people know, the better.
  15. Measure Everything.
  16. Grow Your People. Coach your team to scale with the opportunity.
  17. Fill Your Gaps. Bring in new talent to spur further growth.
  18. Hire Smarter. Hire people who are better at their jobs than you ever could be.
  19. Maintain Perspective Success is fleeting.
  20. Say Please & Thank You. People do things because they want to, not because they have to.
  21. Have Fun. Life’s too short to do it any other way.